(You know, I was going to correct the headline, but I do believe it's the best one I've evah written.)
Really. It's mesmerizing, with the detail of a Hollywood blockbuster and the simplicity of an Indie camcorder shooting. The song isn't nearly as good as Ok Go's first video sensation, A Million Ways. But the choreography for this thing is stunning. It even has a whole Wired article dedicated to its making.
For nearly four minutes -- captured in a single, unbroken camera shot -- the machine rolls metal balls down tracks, swings sledgehammers, pours water, unfurls flags and drops a flock of umbrellas from the second story, all perfectly synchronized with the song.
Youtube is having issues (they must be partnering with the engineering temps for Facebook and Twitter), so, if it flakes out on you, MAKE SURE YOU SELECT THE HD SETTING in the bottom right corner and the thing should actually work.
HEY! Don't be like that. It can't all be about the Community Organizer in Chief.